Top 5 Educational Games Performance in Brazil - Q1 2023

The first quarter of 2023 showcased interesting trends for the top 5 educational games in Brazil on a unified platform. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

Baby games for 1 - 5 year olds experienced a notable increase in weekly revenue, peaking at $23 in the week of March 6. Downloads fluctuated, with a significant drop from 81.6K in late December to 26.8K by the end of February, before rebounding to 49.5K by the end of March. Active users also saw a rise, starting at 232.7K and peaking at 302.7K mid-March before ending the quarter at 271.2K.

Educational games for kids 2-4 by Wow Kids showed a decline in revenue from $145 in late December to $93 by the end of March. Downloads decreased from 256.6K at the start of the quarter to a low of 18.8K at the end of January, stabilizing around 27.8K by the end of March. Active users mirrored this trend, dropping from 388.5K to 124.9K over the quarter.

Buddy.ai: Fun Learning Games from AI Buddy Inc. saw an increase in weekly revenue, peaking at $10.8K at the end of February. Downloads also showed an upward trend, starting at 24.2K and reaching 61.5K by the end of March. Active users increased significantly from 56.6K to 113.6K over the same period.

Baby Games: Piano & Baby Phone from RV AppStudios maintained steady download numbers, starting at 48.4K and ending at 29.8K. Active users remained relatively stable, with a slight decrease from 108.7K to 89.4K throughout the quarter.

PlayKids+ Cartoons and Games by Playkids BV saw a peak in revenue at $27.9K in early January and ended the quarter at $20.1K. Downloads fluctuated, starting at 21.9K and peaking at 43.7K mid-February before settling at 35.7K by the end of March. Active users experienced growth from 224.6K to 269.9K over the quarter.

For more detailed insights, visit Sensor Tower.